In 2018 social media has become a crucial part of digital communications strategies. Owners of all types of business, especially those that are small or mid-sized need to be aware of the importance of promotional and marketing strategies to help grow and maintain their business. Social media marketing is one of the most important marketing tools a business can utilize to connecting with customers and possible clientele next to having a professional logowebsite, and business cards and/or other physical marketing materials.


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``Good marketers see consumers as complete human beings with all the dimensions real people have.`` - Jonah Sachs

Online adults aged 18-34 are most likely to follow a brand via social networking (95%). Source: MarketingSherpa


Visual content is more than 40 times more likely to get shared on social media than other types of content. Source: HubSpot


Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter. Source: Hootsuite